The Most Watched YouTube De doo doo doo Baby Shark Dance

Everyone on YouTube is vying for views, including me. So the question is, what will get people to view your content? A catchy title, great graphics, and an awesome subject. Yes, the elements of a good video for YouTube are graphics, content, and a title that grabs the viewer's attention. It also helps to have a robust promotional element, like a social media presence and ads. In the end, though, the content matters the most.

One YouTube video created by a Korean company has managed to merge content with the elements of the items mentioned above. Drum roll, please. A kids' video, yes, a video made for kids. Baby Shark Dance has, since its upload in 2016, the video has been viewed 13 billion times. You read right, 13 BILLION. This 2-minute short has also allowed PinkFong, the company behind the video, to get revenue from the views as the video has gone so viral it hit all the marks for YouTube monetization. In short, it is a mega cash cow for the company. It is so simple in its concept, and it really works. The content is catchy, a song about a baby shark and its family combined with simple graphics. But really, what makes this video and song so attractive?

It's that catchy do-do-do-do baby shark lyric. All through the tune, you hear the do-do-do do. Known as an earworm, this kind of song is designed to get into the brain and stick around for a bit. It has been proven in studies that at least once a week, humans will get sucked into an earworm. Think about that, at least once per week. You know this is true. Come on, face up to it. We all get an earworm or two stuck in the brain.

La vida Loca - Ricky Martin
Barby Girl - Aqua
De doo doo De da da - The police

And others are all songs that dive into our heads and stick around. That is the magic that has made Baby Shark Dance successful. It's the earworm effect, along with the graphics, title, social networking, and articles like this one. So, should we all dive in and do a video like this one? Nope, and here is why. Your channel and the content should be unique, your style and your content. Trying to mimic this video will only work for some, and one is quite enough; thank you very much.

So do do do your own thing, and who knows, you might be able to top the 13 billion one day. Remember, be unique, use good graphics and a title that will attract an audience and promote your work. That is the best way to be successful in anything you do on YouTube.

Candid Comment - Monopolies

For the record, a monopoly is not necessarily the cause of inflation; other factors are involved, but they do not help lower it either. In Canada, monopolies are fast becoming a problem. In telecom, banking, and retail, they are making a mess of the economy because they refuse to allow competitors to compete against them. Then again, can you blame them. Who would not want to have the lion's share of the cellular services or food market? We even see monopolies in areas like housing. Money often, but not always, trumps morality and fairness. There is another problem that monopolies create. They tend to ignore and, in some cases, outright disrespect the people who come to them to do business.

Recently food chains have instituted the practice of receipt checks. The claim is to prevent revenue loss due to theft. To be fair, there is a problem with shoplifting in stores, which can affect consumer costs. Having said that, being blatantly disrespectful of the people coming to the store to buy needed food is not the answer, especially when earnings have hit record highs. But, these giants don't give a dam about the customer; that is the sentiment being expressed these days. They know they have a monopoly and can do as they wish; no one, especially in government, is doing anything about it. To be fair, there is a case for the check on the receipt. While not legally required, it does help to ensure you as a customer did not get overcharged and that you have all the items you bought, and it does prevent or lower theft which can cause prices to go up down the road. The issue is how this all started, how it appears to the customer, and how it looks in the face of record profits and the strong, and I do mean a strong belief that consumers are being gouged. This belief is also felt concerning bank fees, phone and internet costs, and even gas pricing. The root of all of this is little to no competition in Canada. The argument, and it is a load of crap, is that our population is too small to support other players. It comes down to a federal government and their provincial counterparts turning a blind eye to the problem or just throwing a band-aid on it. Frankly, they are scared; they know they would lose donor dollars if they dared to break up monopolies.

But, you see, we must do this in Canada. It's time for a significant change in how competition works in Canada. It is time to put the foot down and make it clear that government elected by the people runs the show, not the corporations. Now let's be fair. Some corporations are fair-minded, run well, and positively contribute to the economy. In short, not all corporations are evil. Then again, what defines an evil corporation? The evil is not the entity, but what they are doing or not doing. The evil is also what is allowed by those entrusted to not allow it.  

By the way, not all monopolies are bad. Just as not all corporations are evil. Same for the government. There is no room for competition in certain parts of the economy; thus, a monopoly that sets or fixes a price can be healthy for the economy and consumers.  

The problem, which is a big one here in Canada, is that we have allowed them to grow too big. They have too much power, and the government does little to fix that. It will be up to the next PM to do something to open up the markets for things like food, housing, telecom, and banking in a regulated and fair manner. This also applies to the media. In short, too much monopoly and not enough diversity is making our lives difficult, and it's no longer fair, and NO, it does not suck to be us. We matter. The middle and lower class matter. So to the next person wanting to be PM, fix this, end this, and do it soon. We do not have to take it in the butt any longer, and we will not go away until you do.

Source material:

Article from The Conversation.

The Charted Professionals of Canada website has an excellent and sobering article about monopolies in Canada.  They have a second article about this topic that is just as solid as the first.

Got something to say?  You should actually have something to say, and you should convey your thoughts to the PM. Here is the contact form to send him your thoughts on monopolies.  You can also contact Pierre Poilievre and Jagmeet Singh.

Competition Bureau of Canada.  This body regulates completion. Some argue it could do it better. Tell them what you think.