One YouTube video created by a Korean company has managed to merge content with the elements of the items mentioned above. Drum roll, please. A kids' video, yes, a video made for kids. Baby Shark Dance has, since its upload in 2016, the video has been viewed 13 billion times. You read right, 13 BILLION. This 2-minute short has also allowed PinkFong, the company behind the video, to get revenue from the views as the video has gone so viral it hit all the marks for YouTube monetization. In short, it is a mega cash cow for the company. It is so simple in its concept, and it really works. The content is catchy, a song about a baby shark and its family combined with simple graphics. But really, what makes this video and song so attractive?
It's that catchy do-do-do-do baby shark lyric. All through the tune, you hear the do-do-do do. Known as an earworm, this kind of song is designed to get into the brain and stick around for a bit. It has been proven in studies that at least once a week, humans will get sucked into an earworm. Think about that, at least once per week. You know this is true. Come on, face up to it. We all get an earworm or two stuck in the brain.
La vida Loca - Ricky Martin
Barby Girl - Aqua
De doo doo De da da - The police
And others are all songs that dive into our heads and stick around. That is the magic that has made Baby Shark Dance successful. It's the earworm effect, along with the graphics, title, social networking, and articles like this one. So, should we all dive in and do a video like this one? Nope, and here is why. Your channel and the content should be unique, your style and your content. Trying to mimic this video will only work for some, and one is quite enough; thank you very much.
So do do do your own thing, and who knows, you might be able to top the 13 billion one day. Remember, be unique, use good graphics and a title that will attract an audience and promote your work. That is the best way to be successful in anything you do on YouTube.
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